We believe that growing a business requires honest, open, and thoughtful interaction with communities.
Lori Johns Taylor and Joe Taylor Jr. launched Johns & Taylor in the spring of 2019, building on the work of our predecessor consulting practices, sharpening our focus on user experience and customer delight.
We serve companies from the Fortune 500 and Inc. 5000 lists, as well as nonprofit organizations and family offices that share our passion for finding “win-win” solutions for their customers.
Our Vision
We support entrepreneurial leaders with the right positioning, platforms, and performance systems to grow organizations that build strong communities.
Our Mission
We train clients to understand the difference between “pretty” websites and online experiences that really matter. Then, we build websites that help our clients and their audiences achieve their user goals. That means turning browsers into buyers, neighbors into donors, and detractors into champions. For select clients, we even manage their complete digital presence to ensure consistent messaging across all touchpoints where prospects discover them.
Our Core Values
- Data Over Drama. We only work with clients who want to look at the facts and make evidence-based decisions. If you’re going to get defensive about user research findings or if you dismiss performance data, we’ll walk away.
- Respect for Craft. We cherish clients who treat our team with professional respect and value our expertise. Micromanagers, scope creepers, and clients who treat our team poorly get fired.
- Execution Partnership. We only work with decisive clients who will implement the strategies we develop together. If they want a pretty report to sit on a shelf, they’re not our client.
- Sustainable Investment Mindset. Our clients view our projects and programs as a modest investment in their evolution, not a financial stretch or “Hail Mary” scenario. We work with best-in-class corporations and respected community organizations where our engagement represents strategic growth, not survival.
- Community Impact Focus. We prioritize clients whose success creates positive impact in their communities. We’re energized by work that amplifies messages about serving local communities and building stronger relationships.
Our Guiding Principles
- Abundance: We strive to revel in a world that provides more than what we need for our communities to thrive. We refuse to accept systems that impose scarcity, austerity, or cruelty.
- Curiosity: We strive to uncover the root causes of issues that threaten productive relationships between our clients and their audiences. We refuse to tolerate a broken system.
- Empathy: We strive to filter our decisions through diverse points of view on behalf of our clients’ audience. We refuse to settle for “the way it’s always been done” when a stronger alternative exists.
- Intelligence: We strive to enrich the lives of our clients and their audiences through transcendent experiences. We refuse to get stuck on solutions that don’t elevate the communities we serve.
- Simplicity: We strive to curate the right tools to solve complex problems for our clients. We refuse to spend time, money, or resources reinventing anything that already works well.