Strategy, build, leadership, and upkeep for websites with a job to do
Johns & Taylor has planned, built, and looked after websites since 2012, for national media companies, community health nonprofits, and professional practices. Four engagements, one method: write down what the site is for, then hold every decision to it.
Start with the question you’re asking
Each engagement below answers a different one. What should this site be? Can somebody build it right, once? Who owns the experience across our teams and vendors? Who keeps it accurate after launch? Find yours.
Website Roadmapping
Write down what the site is for before anyone builds it
Six weeks of discovery led by Joe: customer research, business requirements, site structure, and a technical blueprint. You leave with documents any team can build from, yours or ours. It’s our smallest engagement, at $7,495.
Right for you if you have designers and developers, in-house or at an agency, and the last project ran long because nobody had agreed on what they were building.
See Website RoadmappingComplete Website Transformation
Build the site once, with the strategy written down first
Website Roadmapping plus six weeks of design and six of WordPress build, with Joe leading strategy and project management from kickoff to launch. Three package tiers, a fixed schedule, and a checkpoint you sign off on at the end of each phase.
Right for you if you lead a nonprofit, a practice, or a family business, the site is standing between your organization and the people it serves, and you can fund one project to fix it.
See Complete Website TransformationExperience Strategy Leadership
Put a senior strategist on your leadership team without hiring one
Joe joins your planning, your vendor reviews, and your sprints on a monthly retainer sized to the quarter. Fractional leadership for web programs where several teams and vendors touch the site and nobody owns the whole experience. If you don’t know what you need yet, a short engagement can start with that question.
Right for you if you direct a web program you didn’t build, and you’d rather retain the second opinion than hire it.
See Experience Strategy LeadershipContent Operations
Keep the site accurate after launch without pulling your engineers
A monthly block of non-technical updates, handled by our content team on a schedule, with an owner for every page and audits that find the stale ones before your customers do. It’s the upkeep most agencies drop the day after launch, and it’s built into the larger Transformation packages.
Right for you if simple updates take weeks because nobody owns them, and a wrong page costs you more than the upkeep would.
See Content OperationsNot sure which one is yours? Start with a conversation. Twenty minutes, no pitch. We’ll tell you which engagement fits, or that none of them does yet. Schedule a call →
What every engagement has in common
Four things stay the same no matter which door you come in through.
Joe does the thinking
Joe Taylor Jr. leads the strategy on every engagement. He holds a current Nielsen Norman Group UX Master Certification and has been building for the web since 1999.
Strategy that gets built
We don’t hand off a deck and leave. Discovery feeds design, design feeds a WordPress build, and every decision is written down so it survives us.
One method, many sizes
The same discovery-first method has run a therapy practice’s site and a corporate program spanning 21 web properties. What changes is the scope, never the order of operations.
The Client Library comes with it
Every client gets the worksheets and guides we use on client work, from kickoff through a year after launch. So the thinking keeps going after the invoice stops.
Engagements start at $7,495
That’s Website Roadmapping, the six-week discovery project most of our work begins with. Pricing for a Transformation depends on the package, and the intake sorts that out: answer the questions and a proposal with pricing comes back to you, online and as a PDF. No call required to see a number. Retainers and Content Operations are scoped in a conversation, because they depend on the program.
Start where you are
If you know what needs building, start the intake. If you don’t yet, start with a call, and we’ll help you figure out which of the four this is.
