Another week, another round of progress for our clients. This week we closed out dozens of tasks across multiple active projects—here’s a look at some of the wins we delivered.
Migration Final Stretch: Tagging Complete, Launch Date Locked
Our enterprise content migration project entered its final sprint this week. The team completed state tagging for two final regional batches, bringing us to full coverage across all 24 regional properties. Daily reviews kept the project on track, and we wrapped up topic page layout tweaks that will make navigation cleaner for end users.
On the infrastructure side, we finished reviewing hosting account options for the consolidated platform and closed out Week 7 of the project with the client’s internal team. The February launch date is locked, and we’re now in coordination mode—triple-checking redirects, validating SSL certificates, and making sure nothing falls through the cracks during the transition.
For organizations considering their own consolidation projects, here’s the lesson: the last two weeks before launch are about coordination, not construction. Get the building done early so you have time to verify every detail.
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Visual QA: 8 High-Visibility Stories Reviewed and Published
Our content operations team reviewed and published eight major press releases this week for an enterprise media client. The mix included record-breaking sports ratings coverage, upcoming international sporting event programming announcements, a new customer membership experience launch, motorsports partnership news, and theatrical distribution updates.
Each piece went through our visual QA process to ensure proper formatting, image placement, and metadata before going live on the corporate newsroom. When you’re publishing stories that will get picked up by trade publications and investor analysts, “close enough” isn’t an option.
This kind of steady, reliable content operations work doesn’t make headlines itself, but it’s what keeps enterprise newsrooms running smoothly week after week.
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Design Systems and Client Work
We wrapped up design system documentation for a therapy practice redesign project this week. Having a documented design system means future updates can happen faster and more consistently—no more guessing which shade of blue to use or how buttons should behave on mobile.
We also completed a case study review for our UX Helpdesk service and continued proactive maintenance across multiple client properties. Security reviews, plugin updates, and form system maintenance kept everything running smoothly behind the scenes.
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AEO Benchmarking: Measuring What AI Search Engines Know About You
We stood up a new benchmarking process this week to track how well AI-powered search tools reference our client’s corporate site. The goal is simple—ask questions, document answers, check sources. Since these tools don’t offer APIs for this kind of measurement, we’re doing it manually and building a baseline we can measure against over time.
Traditional SEO has decades of best practices. Optimizing for AI answer engines is still the Wild West. But someone needs to start mapping the territory.
That’s the week: content migration on the home stretch, high-visibility press releases published, and a new measurement framework for the AI search era. If your organization needs help with content operations, platform migrations, or understanding how AI tools see your brand, let’s talk.
