Some weeks feel like they’re all about the beginning of things. A client sees their new website for the first time. A community organization sits down with us to figure out what their digital presence should become. An enterprise development team gets a backlog full of clearly documented work to tackle next. This was one of those weeks — and every starting line led somewhere good.
A Therapy Practice Sees Its Future
Friday was demo day for our dual website transformation project. The client — a therapy practice with two related sites in development — got their first real look at the full site coming together. Actual pages running in WordPress with real navigation and working functionality.
What followed was exactly what you hope for in a demo: genuine excitement, thoughtful feedback, and a clear picture of what’s next. Our team walked out of that meeting with a detailed punch list covering more than fifteen remaining page templates — everything from service landing pages and location directories to blog layouts and professional resource sections.
This is the part of a web project where momentum really picks up. The big design decisions are made, the development framework is solid, and now it’s about filling in the rest of the house. Each page template we build this week gets the site closer to something their clients and colleagues will actually use every day.
Learn about our Complete Website Transformation →
Day One for a Community Health Organization
Every website transformation starts with the same question: what do you actually need this site to do? This week, we kicked off a our development phase with a community health organization that’s ready to rethink their digital presence from the ground up.
The first few days of a project like this are all about listening. Content audits, stakeholder conversations, internal coordination — the kind of foundational work that determines whether the next six months go smoothly or sideways. We helped the client organize an internal huddle to get everyone aligned on priorities, started reviewing existing content to identify what stays, what goes, and what needs a complete rethink.
It’s unglamorous work, and that’s kind of the point. The organizations we partner with serve real communities, and their websites need to reflect that mission clearly and effectively. Getting the discovery phase right means the design and development phases actually solve the right problems.
See how we approach Website Roadmapping →
Nine User Stories and a Cleaner Backlog
One of the ways we support enterprise clients through leadership transitions is by making sure the development pipeline stays full and well-documented. This week, that meant writing nine JIRA user stories — a mix of enhancement tickets, defect documentation, and technical spike stories — for a client’s corporate platform.
Each story got a detailed HTML draft ready for the client’s project management system: clear descriptions, acceptance criteria, and enough context that any developer picking up the ticket knows exactly what’s expected. But the documentation was only half the story. We also ran a major backlog triage, reorganizing priorities and delegating tasks across the team so that the most impactful work surfaces first.
This is what fractional experience strategy looks like in practice. When an organization is between permanent hires or scaling up their digital team, someone needs to keep the sprint pipeline healthy. User stories don’t write themselves, and backlogs don’t organize themselves either — especially when you’re managing platform-level work across multiple stakeholders.
See our User Experience Consulting services →
Data Privacy Compliance: From Wizard to Quarterly Cadence
Data privacy work tends to arrive in waves. One week it’s a fire drill — hundreds of scan findings to triage. The next, it’s the quieter but equally important work of building sustainable processes.
This week was the second kind. We completed a data minimization wizard for an enterprise client’s compliance program and helped establish a quarterly review cadence that will keep the team on track going forward. We also kicked off a broader data management assessment and began reviewing onboarding documentation to make sure new team members understand the privacy requirements from day one.
The goal with privacy work is always the same: get from reactive to proactive. Anyone can respond to an audit finding. The real value is building the systems that prevent the finding in the first place — and making sure those systems survive team turnover and organizational change.
That’s the week: a client demo that turned excitement into a punch list, a new project that started with the hard work of listening, an enterprise backlog that’s cleaner and better documented, and privacy processes that will pay dividends for quarters to come. If your organization is starting something new — or needs help making something existing work better — we’d love to hear about it.
