Client Profile
Industry: Health Care / Nonprofit
Focus: Website redevelopment and digital engagement
Key Outcomes at a Glance
- Modern, strategic website redesign from the ground up
- Vastly improved SEO and online visibility
- Clearer organizational identity and mission communication
- Reliable, responsive support after launch
1. The Challenge: A dated website was holding the organization back.
The organization’s website had become a barrier to its own goals. Outdated, stagnant, and no longer reflective of the strategic vision, the site was failing to engage both internal audiences and external stakeholders.
“It had been a number of years since the creation of our old website and the layout and design were dated/stale. The website was stagnating. As part of our organization’s strategic plan, it was incumbent upon me/my team to develop a redesigned website to better define our organization to our internal audiences and external stakeholders.”
With no prior redesign or external support, the Director of Communications needed a partner to guide the process from strategy through execution. There had been no previous redesign efforts or external partners engaged, so this initiative represented a fresh start.
2. Partnering with Johns & Taylor
The Director of Communications turned to Johns & Taylor for a “soup to nuts” engagement to plan and execute a comprehensive website overhaul.
“Johns & Taylor provided us with the tools to sketch out an entirely new, redesigned website. With that in hand, Johns & Taylor created a beautiful website. Since launch, we have turned to Johns & Taylor for support; the support has been swift, accurate, dependable.”
Why Johns & Taylor?
- Clear, thorough communication
- Professionalism and deep expertise
- A process that inspired strategic thinking about audience needs
- Alignment on priorities: “our urgencies became Johns & Taylor’s priorities”
Services Engaged:
- UX Helpdesk
- Audit
- Roadmap
- Content Ops
“Nothing in our work with Johns & Taylor was nebulous or confusing. Our urgencies became Johns & Taylor’s priorities.”
3. The Process
The engagement began with a structured discovery process to define objectives, audiences, and digital requirements. Johns & Taylor guided the internal team through:
- Assessment and Planning: Identifying what the new site needed to achieve.
- Collaborative Design: Using J&T tools to sketch out a new structure and user flow.
- Execution: Building a modern, cohesive website from scratch, rather than simply migrating outdated content.
- Ongoing Support: Post-launch, J&T continues to provide dependable, responsive support.
“It was a ‘safe and secure’ process, one that engendered trust. Nothing in our work with Johns & Taylor was nebulous or confusing. All communications were clear and our urgencies became Johns & Taylor’s priorities.”
4. The Results
The new website is now a clear, cohesive digital front door for the organization:
- Improved Clarity and Cohesion: The redesigned website better defines the organization’s mission and purpose, connecting previously disjointed elements.
- Enhanced User Experience (UX): Easier and smoother navigation for all audiences.
- Stronger SEO Performance: “Vastly improved SEO with the new site!”
“The new, redesigned website really helped us better define our organization, its mission/purpose and connected many dots that weren’t previously connected. The website, overall, makes the organization feel more cohesive and understandable to our audiences.”
5. The Takeaway
“Johns & Taylor’s team is extremely thorough and professionally challenged us to think critically about our true needs from a new website. It wasn’t just taking old content and migrating it to a new website. This was a build-from-scratch project.”
Biggest Value:
Full understanding of the digital landscape combined with a willingness to share that expertise. Johns & Taylor will inspire you to think deeply about what you want to achieve digitally—and then help you build it.
