We believe that growing a business requires honest, open, and thoughtful interaction with communities.
Lori Johns Taylor and Joe Taylor Jr. launched Johns & Taylor in the spring of 2019, building on the work of our predecessor consulting practices, sharpening our focus on user experience.
We serve companies from the Fortune 500 and Inc. 5000 lists, as well as startups and small businesses that share our passion for finding “win-win” solutions for their customers.
Our Vision
We will support extraordinary entrepreneurs with the right positioning, platforms, and performance systems to grow companies that build strong communities.
Our Mission
To become the world’s most impactful user experience experts, eliminating barriers between entrepreneurs and the audiences they wish to serve.
Our Core Values
- We help our clients analyze the facts before making important decisions about their customer experiences.
- We communicate with a clear purpose, structuring our updates around key performance indicators.
- We speak directly to the needs of our clients and their customers. We strive to eliminate jargon and improve our clarity.
- We design systems, tools, and services that empower our clients to get their jobs done without sacrificing joy or spontaneity.
- We appreciate complexity in every experience and in every interaction. We help our clients understand how multiple points of view can impact success.
Our Guiding Principles
- Abundance: We strive to revel in a world that provides more than what we need for our communities to thrive. We refuse to accept systems that impose scarcity, austerity, or cruelty.
- Curiosity: We strive to uncover the root causes of issues that threaten productive relationships between our clients and their audiences. We refuse to tolerate a broken system.
- Empathy: We strive to filter our decisions through diverse points of view on behalf of our clients’ audience. We refuse to settle for “the way it’s always been done” when a stronger alternative exists.
- Intelligence: We strive to enrich the lives of our clients and their audiences through transcendent experiences. We refuse to get stuck on solutions that don’t elevate the communities we serve.
- Simplicity: We strive to curate the right tools to solve complex problems for our clients. We refuse to spend time, money, or resources reinventing anything that already works well.