We get it. You know something’s not quite right with your website, but between running your business and, you know, having a life, fixing it keeps sliding to next week. And next month. And suddenly it’s been two years.
Here’s what we see happening all the time:
At bigger companies, you finally got everyone—from marketing to legal to that one VP who has opinions about everything—to agree on a website design. Victory! Then… nothing. That site sits there, frozen in time, while your business keeps moving forward. Now your website says one thing while your sales team says another. Not great.
Small business owners? You’ve got different problems. Sure, you can make quick decisions, but your website builder makes everything harder than it needs to be. Your business cards don’t match your website anymore. Your Instagram looks nothing like your homepage. And fixing it all feels like you’d need to start from scratch—again.
We worked with a boutique law firm facing this exact situation. Their website still highlighted their “innovative approach to Y2K compliance.” But here’s the thing—they didn’t need a complete rebuild. We just updated their case studies, refreshed their team photos, and rewrote their service descriptions to match what they actually did. A few weeks of work, and suddenly they were booking consultations again.
Your customers notice when things feel off. Maybe your site loads slowly on their phones. Maybe your contact form goes to an email address nobody checks anymore. Maybe you’re still promising “coming soon” on a service you launched eighteen months ago. These little disconnects add up, making people wonder if you’re still in business—or if you care about details.
But—and this is important—you probably don’t need to blow everything up and start over.
You don’t need the latest website platform. You don’t need to spend six months in committee meetings. You might just need someone to look at what you’ve got and help you fix the parts that actually matter to your customers.
That’s where we come in. We’re user experience professionals who’ve seen every kind of website problem you can imagine. Book a free discovery session with us. We won’t try to sell you a massive overhaul. We’ll just talk through what’s working, what isn’t, and which small changes could make the biggest difference.
Because sometimes the best story isn’t a new story—it’s just telling your current story better.