Get the Strategic Foundation Your Website Needs
Perfect for teams with design and development resources who need expert UX strategy and business requirements.
Most website projects fail because teams jump straight into wireframes and mockups without understanding what the site actually needs to accomplish. You have talented designers and developers—but do you have the strategic foundation they need to build something that truly works?
At Johns & Taylor, we’ve learned that the most successful website projects begin with comprehensive roadmapping that connects business objectives to user needs.
Our 6-week Strategic Roadmapping service provides the business requirements, user research, and UX architecture your internal team needs to build websites that are both gorgeous and highly functional.
The Problem with Skipping Strategy
Your design and development team is talented, but they’re working without the strategic foundation they need to make the right decisions. Without proper business requirements and user research, even the most skilled teams end up building websites that look great but don’t deliver results.
Here’s what we’ve discovered after working with dozens of companies with internal creative teams: The most effective websites start with comprehensive strategy work that most companies don’t have the expertise to do in-house.
When your team starts without strategic roadmapping, you end up with:
- Endless design revisions because stakeholders can’t agree on direction
- Beautiful interfaces that don’t convert because user needs weren’t properly researched
- Scope creep and timeline delays as requirements change throughout the project
- Disconnected user experiences that don’t support your business objectives
- Talented team members frustrated by constantly shifting priorities and unclear success metrics
Our Strategic Roadmapping Process
Six weeks of collaborative research and planning that sets your team up for success.
We work alongside your existing team to develop the strategic foundation they need. Instead of guessing at user needs or debating design directions, your team will have comprehensive documentation that guides every decision.
What We’ll Accomplish Together (Weeks 1-6)
Building Your Strategic Foundation
We start by understanding your business, not your website preferences. Through collaborative workshops and strategic questioning, we develop the roadmap your team needs to build with confidence:
Business Intelligence
- Your core objectives and success metrics
- Your ideal customer’s needs, pain points, and decision-making journey
- Your competitive landscape and differentiation opportunities
- Your existing marketing ecosystem and integration requirements
User Experience Architecture
- Detailed user stories that connect visitor needs to business outcomes
- Strategic mapping of your dynamic home page experience
- Planning for up to eight functional landing pages or sub-page layouts
- Content architecture that builds trust and drives conversions
- Conversion optimization and friction point elimination
Technical Blueprint
- Complete business requirements documentation
- Integration specifications for your existing tools
- Performance benchmarks and accessibility standards
- Security requirements and compliance considerations
Your Strategic Partners
We work alongside your existing team, not instead of them.
Certified UX Consultants
User experience experts who translate your business goals into actionable requirements your team can implement. They conduct user research, create personas, map customer journeys, and optimize for conversion—the specialized skills most companies don’t have in-house.
Strategic Business Analysts
Business strategy specialists who help you define success metrics, understand competitive positioning, and create the business case for design decisions. They ensure every requirement ties back to measurable business outcomes.
Client Services Manager
Your single point of contact throughout the entire 6-week process. They coordinate with your internal team, manage timelines, facilitate stakeholder workshops, and ensure smooth handoff of all deliverables to your designers and developers.
Collaborative Handoff Process
We don’t just deliver documents and disappear. Our process includes comprehensive handoff sessions with your design and development teams, ensuring they understand the strategic thinking behind every requirement and recommendation.
What Your Team Will Receive
Strategic Foundation
- Comprehensive Business Requirements: Clear documentation of what your website must accomplish
- User Research & Personas: Deep insights into your customers’ online behavior and decision-making
- Competitive Analysis: Strategic opportunities based on market positioning
- Success Metrics Framework: How to measure what matters for your business
UX Architecture
- Information Architecture: Complete site structure and navigation strategy
- User Journey Maps: How customers move through your site to reach their goals
- Content Strategy Framework: What content goes where and why
- Conversion Optimization Plan: Strategic recommendations for driving action
Implementation Guide
- Technical Requirements: Integration specifications and performance benchmarks
- Design System Guidelines: Strategic direction for visual design decisions
- Development Roadmap: Prioritized list of features and functionality
- Team Handoff Sessions: Comprehensive briefings for your design and development teams
Who This Is For
Companies with talented design and development resources who need strategic UX expertise.
Perfect if you:
- Have in-house designers and developers but lack UX strategy expertise
- Want comprehensive business requirements before your team starts building
- Need user research and competitive analysis to guide design decisions
- Value strategic planning over rushing to visual mockups
- Can commit to a 6-week collaborative research and planning process
- Want to empower your team with the insights they need to build confidently
Not right if you:
- Need a complete website designed and developed from scratch
- Want to start with visual design before understanding user needs
- Prefer to make decisions based on internal opinions rather than user research
- Don’t have internal resources to implement the strategic recommendations
Investment & Partnership
6-week strategic roadmapping engagement
We believe the best partnerships begin with aligned expectations. During our Strategic Consultation, we’ll discuss investment details that reflect the scope and complexity of your strategic roadmapping needs.
We typically have bandwidth to begin a new roadmapping engagement once per month. Early conversations help us determine the best timing for your team’s planning cycle.
What Happens Next?
Ready to give your team the strategic foundation they need?
Our process begins with understanding your current team structure, project timeline, and strategic needs.
Schedule a Strategic Consultation
During this 60-minute conversation, we’ll:
- Assess your current team’s capabilities and strategic gaps
- Discuss your business objectives and user experience goals
- Walk through our collaborative roadmapping process
- Determine how we can best support your internal team’s success
No sales pressure. No generic pitches. Just an honest conversation about empowering your team with the strategic insights they need.
Schedule Your ConsultationEmpower Your Team with Strategic Clarity
Your talented team deserves to work with confidence, not guesswork.
Every day your designers and developers work without proper business requirements and user research is a day they’re solving the wrong problems, no matter how talented they are. Our strategic roadmapping process ensures your team has the insights they need to build something truly effective.
Companies that invest in strategic roadmapping before design and development get:
- Faster project timelines, because requirements are clear from day one
- Higher team satisfaction, because everyone understands the strategic direction
- Better business outcomes, because every design decision supports user needs
- Reduced scope creep, because stakeholders aligned on objectives upfront
- More effective websites, because strategy guides every implementation decision
Ready to set your team up for success?
Schedule your Strategic Consultation today and discover how 6 weeks of collaborative roadmapping can transform your team’s next project.
Schedule Strategic Consultation Learn More About Our Process