Transform Your Vision Into a Website That Actually Works
Stop building websites that compromise on either beauty or function. Start with strategy.
Most businesses approach website development backwards. They jump straight into design mockups and feature lists without understanding what their site actually needs to accomplish. The result? Websites that may look impressive but fail to convert visitors, engage audiences, or support business growth.
At Johns & Taylor, we’ve learned that the most successful websites begin with the right questions, not just the right aesthetic choices.
Our comprehensive WordPress service transforms your business goals into a strategic digital presence through 18 weeks of collaborative roadmapping, design, and development—creating websites that are both gorgeous and highly functional.
The Problem with Strategy-Free Development
You’ve seen them everywhere: websites that look polished but leave visitors confused about what to do next. Digital experiences that showcase beautiful visuals but somehow never translate into meaningful business results. Sites that impress at first glance but fail to guide users toward action.
Here’s what we’ve discovered after working with dozens of mission-driven organizations: The most effective websites seamlessly blend stunning design with strategic functionality.
When you skip the strategic foundation, you end up with:
- Unclear messaging that confuses rather than converts
- Beautiful interfaces that don’t guide users toward meaningful action
- Missing functionality that could have automated your biggest bottlenecks
- Disconnected design elements that don’t support your business objectives
- Wasted resources on features that look impressive but serve no strategic purpose
Our Three-Phase Transformation Process
Strategy first. Design second. Development third.
We don’t rush to pixels and code. Instead, we invest 18 weeks in a methodical process that ensures every element of your website serves your mission and drives measurable results.
Phase 1: Roadmapping (Weeks 1-6)
Building Your Strategic Foundation
We start by understanding your business, not your website preferences. Through collaborative workshops and strategic questioning, we develop:
Business Intelligence
- Your core objectives and success metrics
- Your ideal customer’s needs, pain points, and decision-making journey
- Your competitive landscape and differentiation opportunities
- Your existing marketing ecosystem and integration requirements
User Experience Architecture
- Detailed user stories that connect visitor needs to business outcomes
- Strategic mapping of your dynamic home page experience
- Planning for up to eight functional landing pages or sub-page layouts
- Content architecture that builds trust and drives conversions
- Conversion optimization and friction point elimination
Technical Blueprint
- Complete business requirements documentation
- Integration specifications for your existing tools
- Performance benchmarks and accessibility standards
- Security requirements and compliance considerations
Phase 2: Design Sprint (Weeks 7-12)
From Strategy to Visual Reality
Your dedicated design team transforms strategic insights into compelling user experiences:
Wireframe Development
- Structural layouts for all roadmapped pages
- User flow documentation and interaction planning
- Content hierarchy and information architecture
- Mobile-responsive planning and optimization
Interactive Prototyping
- Working Figma prototypes that demonstrate functionality
- Clickable experiences that stakeholders can test and evaluate
- Visual design that reflects your brand while optimizing for conversion
- Focused feedback exercises that refine the experience iteratively
Design System Creation
- Consistent visual language that’s both beautiful and strategic
- Reusable components that support future growth
- Brand integration that feels authentic while optimizing for results
- Accessibility-focused design that serves all users elegantly
Phase 3: Development Sprint (Weeks 13-18)
Bringing Your Vision to Life
Our development team builds your strategic vision into a secure, scalable WordPress environment:
WordPress Development
- Custom theme development optimized for your specific needs
- Performance-optimized code that loads fast and ranks well
- Mobile-responsive implementation across all devices
- SEO-optimized structure and technical foundation
Integration & Functionality
- Seamless connections with your existing marketing tools
- Custom functionality that supports your business processes
- Content management systems that your team can actually use
- Security implementation and ongoing protection protocols
Testing & Refinement
- Comprehensive testing across devices and browsers
- Performance optimization and speed enhancement
- User experience testing and final adjustments
- Staging environment setup for safe content development
Your Dedicated Support Team
This isn’t a vendor relationship—it’s a strategic partnership with a dedicated team.
Client Services Manager
Your single point of contact throughout the entire 18-week process. They coordinate between teams, manage timelines, facilitate feedback sessions, and ensure nothing falls through the cracks.
Certified UX Consultants
User experience experts who translate your business goals into intuitive digital experiences. They conduct user research, create personas, map customer journeys, and optimize for conversion.
Design & Development Specialists
Our extended team includes specialists in WordPress development, visual design, content strategy, and technical optimization—all working collaboratively on your project.
Collaborative Process
Regular check-ins, structured feedback sessions, and transparent communication ensure you’re involved in every decision while respecting your time and expertise.
What You’ll Receive
Strategic Foundation
- Comprehensive Business Requirements: Clear documentation of what your website must accomplish
- User Research & Personas: Deep insights into your customers’ online behavior and decision-making
- Competitive Analysis: Strategic opportunities based on market positioning
- Content Strategy Framework: Messaging architecture that converts visitors to supporters
Design Assets
- Complete Figma Prototypes: Interactive designs you can click through and test
- Wireframe Documentation: Structural plans for your dynamic home page plus up to eight additional layouts
- Design System: Reusable components and visual standards for future growth
- Mobile-Responsive Planning: Optimized experiences across all devices
Fully-Developed Website
- Custom WordPress Environment: Secure, scalable, and optimized for your specific needs
- Performance-Optimized Build: Fast-loading, SEO-friendly technical foundation
- Content Management Training: Your team will know how to update and maintain the site
- Integration Setup: Seamless connections with your existing tools and workflows
Who This Is For
Mission-driven organizations ready to treat their website as a strategic business asset.
Perfect if you:
- Have ambitious goals that require strong digital support
- Value thorough planning and collaborative partnership
- Want to understand the strategy behind every design decision
- Need a website that integrates seamlessly with your operations
- Can commit to an 18-week collaborative process
- Believe in building something meaningful, not just functional
Not right if you:
- Need a website launched within the next 90 days
- Prefer to make decisions based on personal preferences rather than user research
- Want minimal involvement in the development process
- Are looking for the lowest-cost option available
Investment & Partnership
Complete 18-week transformation: Strategy + Design + Development
We believe the best partnerships begin with aligned expectations. During our Strategic Consultation, we’ll discuss investment details that reflect the scope and timeline of your specific project.
We typically have bandwidth to begin a new project once per month. Early conversations help us determine the best timing for your launch goals.
What Happens Next?
Ready to build a website that transforms how you connect with your community?
Our process begins with understanding whether we’re the right strategic partner for your vision and timeline.
Schedule a Strategic Consultation
During this 60-minute conversation, we’ll:
- Explore your current digital challenges and opportunities
- Discuss your business objectives and growth goals
- Walk through our collaborative process and timeline
- Determine mutual fit and discuss project timing
No sales pressure. No generic pitches. Just an honest conversation about building something meaningful together.
Schedule Your ConsultationThe Investment in Your Mission
Your website should amplify your impact, not limit it.
Every day you operate with a website that doesn’t serve your mission is a day you’re leaving opportunity on the table. Our comprehensive process ensures that when you invest in digital transformation, every decision supports measurable outcomes aligned with your values.
The organizations we work with don’t just get websites—they get digital experiences that:
- Convert visitors into committed supporters through strategic beauty
- Communicate their mission with visual clarity and emotional resonance
- Scale efficiently as their impact grows, maintaining design excellence
- Integrate seamlessly with their existing operations
- Reflect their values in every gorgeous, functional interaction
Ready to stop compromising between beauty and function?
Schedule your Strategic Consultation today and discover how 18 weeks of collaborative work can transform years of digital growth.
Schedule Strategic Consultation Learn More About Our Process