You’re never truly done building your small business website. We’re keeping our eyes on three trends that should inspire you to keep your site looking fresh in 2019: 1. Moving from mobile-first to mobile-only We’re no longer talking just about making sure your website’s responsive layout looks good on mobile devices. Your entire transaction flow, […]
About Joe Taylor Jr.
Are you who you think you are?
How voice and tone impact whether customers come through your door… It doesn’t matter whether the client’s a big brand or a startup—someone usually groans at the prospect of building a “tone and style guide” for their company. After all, the process can seem like a relative luxury when you feel like you’ve got dozens […]
Burgers and fries: how your customer experience and communications should work side-by-side.
“I never, ever want to get a phone call from a customer about an undercooked hamburger.” That quote’s from a former boss of mine, during a meeting about licensing one of our organization’s valuable brand names to a food service company. He recognized that we wouldn’t have a lot of visibility into all the things […]